American model and cookbook author Chrissy Teigen quit Twitter on Wednesday, becoming the latest celebrity to ditch the platform after facing abuse.

Like many tech behemoths, Twitter is under increasing scrutiny for facilitating torrents of invective against users, commonly from anonymous accounts, in posts often carrying racist or misogynistic overtones.

Earlier this week, Teigen faced a backlash after announcing the launch of a line of plant-based cleaning products, in partnership with reality TV star Kris Jenner.

Some users accused her of “selling out” during a time of pandemic-induced economic anxiety, while others questioned her commitment to environmental protection, given her family’s regular use of private jets.

“It’s time for me to say goodbye,” she wrote in a tweet yesterday, shortly before deactivating her account, which had more than 13 million followers.

“This no longer serves me as positively as it serves me negatively, and I think that’s the right time to call something.”

“My desire to be liked and fear of pissing people off has made me somebody you didn’t sign up for, and a different human than I started out here as! Live well, tweeters.”

Her Instagram account, where he has more than 34 million followers, was still active.



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