…as he becomes Brand Ambassador for Uber Nigeria
Uber has officially announced Bankole Wellington, popularly known as Banky W as its new Uber brand ambassador in Nigeria for 2018, making him the first musician to be the face of the leading ride hailing technology in Nigeria.
The musician, artist and entrepreneur was unveiled to select members of the public and media on Wednesday, at an upscale, invite-only cocktail event in Lagos.
“A lot of deliberation and careful thought went into choosing and selecting the Uber brand ambassador” said Margaret Banasko, Country Marketing Lead for Uber in West Africa.
We decided to go into partnership with Banky W because we recognize the fact that he’s a well respected artiste and has his hand across multiple industries including music, film, production and enterprise.
He is incredibly engaging on social media and has a great rapport with his fans – characteristics that are extremely important to us as a brand that cares deeply about its customers.<